The Real Truth About Harrogate & Monoculture
August 19th, 2008I recently posted some thoughts about monoculture, and primarily I was responding to a column I’d seen, hailing monoculture as a good thing.
To be honest, I can see a certain part of the argument, but there are things about monoculture that bother me. Sure, the idea of a shared experience - as much as that’s ever possible - has some merit.
However, I pulled up comments made about Harrogate Crime Festival as part of the discussion. Specifically, a charge that publishers paid major money to put authors on panels at Harrogate, and therefore only big publishers could afford the festival, and thus it was dominated by big names.
In my post I said:
As I said, it hadn’t been my understanding that publishers bought slots on panels for authors.
And as I said, I’ve been to Harrogate twice, both times paid thousands to go. Me? I’m a creature of habit, I get into my comfort zone and I go with it. Having been spoiled at Harrogate I was shocked by my first Bouchercon because the atmosphere is so different. At Harrogate you could just relax and get to know people and authors, publishers, editors, readers and reviewers mingled as one.
At Bouchercon, I felt like a walking wallet.
If you follow the link to the original complaint about Harrogate, you’ll see a comment in the comments section from TOPCWF (Theakston’s Old Peculier Crime Writing Festival) that says:
Authors at the Theakstons Old Peculier Crime Writing Festival actually receive a fee and we also cover the cost of their hotel room and travel.
We receive no payment from publishers to ensure their authors are programmed. Programming decisions are made independently with our rolling Programming Chair with the support and guidance of the Committee.
That fits with what I was told previously, by one programming chair… That it was just like inviting your favourite authors to a party.
The main reason I’d pulled it up was because it spoke to something that’s pretty common in publishing:
Jane Jakeman’s comment proves, to some extent, the reality of the grumbling by struggling and midlist authors. Hell, I’m sure there’ve been times I’ve said, “It’s out of my hands from here, what can I do?” when faced with insurmountable odds. As I said myself, I couldn’t get my book end capped at Barnes & Noble - only my publisher could do that.
But I’ll admit to rolling my eyes at some places that only review hardcover releases.
I could say a few things I don’t like about one of the major book distributors, but then, they’re things I’ve never said publicly. Let’s just say I’m aware that the deck is stacked against small publishers - and that stacking comes at the most basic levels of distribution right up to the costly investments in bookstore placement - and leave it at that. This isn’t a news flash for anyone.
I pulled the (at the time) recent criticism of Harrogate, not because I wanted to criticize Harrogate, but because it does speak to a real fear, and that connects to monoculture.
You see, in private conversations over the past year or so, there have been increasing concerns expressed to me over fears about the future of publishing. On the surface, there’s nothing new about that. However, these concerns are about the nature of what will be published. As publishers struggle to meet new challenges and stay competitive, some industry people fear we’ll see more copies of fewer books in bookstores.
In other words, they fear the day that the only works you have to choose from in the bookstore will be written by authors with the names Brown, Patterson, Cussler, etc. They fear the end of the midlist author, because there will be no midlist.
It isn’t a leap, if you think about it. Frustrated over a lack of promotional support, followed by pressure over low sales, these authors have to fight to earn their spot on the shelves. And I can appreciate that when you haven’t started off with a six-figure book deal and your publisher only puts out 25 review copies and does nothing else to support your book you might start to feel the deck is stacked against you.
The reality is, if a publisher has a well-known author on a panel at a festival like Harrogate, or the Edinburgh Book Festival, I can fully comprehend why they might, after the fact, decide to spend advertising dollars in the program. That doesn’t mean they bought the author’s slot. It does mean that they invested in the event after the fact. The simple reality is, for most publishers, attending and supporting such events probably costs a lot of money. The first year I was there I was invited to the HarperCollins party. The second year, Orion. Yes, they shelled out some money for those events, to be sure. Of course, the second year I was there, Ian Rankin and George Pelecanos were the two special guests, and it makes sense that Orion would come out to support those authors. That said, Orion had a strong presence my first year there as well. I knew most of the Orion faces from my first year. They weren’t strangers to me.
I don’t want to turn this post into finger-pointing or a blame game. I do want to state that, for the record, any assertions that publishers purchase panel slots for their authors at Harrogate is false. This was not only asserted publicly, in the comments on that post, but privately to me as well, and I am glad that my impressions of how the festival ran were correct.
I think the main reason Harrogate came under fire is because it’s been compared to conventions, when it’s a festival. Authors are used to signing up for a convention and then being put on a panel. With Harrogate, it doesn’t happen that way. There’s nothing wrong with that… it’s just different. And in reality, I think it could be argued that Harrogate does the best job of accommodating readers. Seriously. I spent thousands going a second time because they brought out the authors I wanted to see. When I go to events I want to see Ian Rankin, Val McDermid, Mark Billingham, Stuart MacBride, Simon Kernick, Natasha Cooper etc. Yes, I’m a creature of habit, but these people are also damn entertaining. I can appreciate that some readers (particularly local people who can attend other events throughout the year because of proximity) might not find it as appealing or important to see some of the same authors year to year, and so I can see the possible risks in having a core group of authors who attend each year, over the long term, but I think enough changes are made each year to the overall program and panelist lists to keep people coming back for more.
So, I pulled the accusations up as part of my post on monoculture, but I really hope they didn’t come off as me critically bashing the festival, because I wasn’t intending to.
My concerns about monoculture and publishing speak to the idea that we will see the number of authors published in the future decline. I can’t say whether or not this will happen, but the idea of it bothers me. I don’t want every book I pick up to be formulaic. I want books to cross genres, I want fresh new ideas, I want things to invigorate me as a reader and challenge me as an author. I want healthy, thriving small presses that bring out material that kicks ass.
I want more variety, not less. In my heart, I believe the main reason a lot of people aren’t active readers is not because of time (though let’s face it, it can be a factor, especially with kids) but it’s because they haven’t found things of interest to them that really turn them on to the experience of reading books again. This is why it’s so critical we help people find books based off of their tastes and interests instead of our own.
There will always be things with more mainstream appeal, and there will always be people who want to read those things. Nothing wrong with that. Me personally? I’d rather watch The Wire than Cold Case, you know what I’m saying?
The fears are there. With some authors, that may extend no further than being afraid of staying published, and yes, that fear may have turned to frustration.
However, we must all think before we make accusations that are unfounded, and if my original post about Harrogate caused misunderstandings or offense, I do apologize to those involved in planning the festival.
I’m not one of the authors that’s started off with a big deal with a big publisher. I worked my way up to what I’ll call a ’small big publisher’. I’ve enjoyed a lot of publisher support because of a belief in the work. I was stunned over the Barnes & Noble promotion, and just yesterday I was flipping through the latest Mystery Scene and saw an advertisement by Dorchester that featured three book covers - one of which was mine.
That doesn’t mean it’s all smooth sailing from here. My publisher is doing their part. I have to do mine, and the number one thing I need to do is go and write the best book that I can.
I know that if I’d started off at the top, with a big deal and a big splash, I might take it for granted and never really understand the challenges struggling authors face. Instead, I’m keenly aware of what it is to have no distribution on your first book, and to have to work your way up. Hell, at this point, I’m not even sure if I qualify as a mid-list author - never mind top rung! It hasn’t been easy to even get to this point, but then, few things in life that are worthwhile are.
Publishing is a business. Many authors just want to write and not deal with that side of the equation. Given the option, that’s probably what I’d choose too. However, it’s critical we all learn the business side of the equation, and the way to draw attention to ourselves is not in publicly attacking others but in producing the best books we can and telling people what we have to offer…
Not pulling other people down with false accusations. I hope that clears up where I was trying to go with the original post so that there’s no confusion, and if you haven’t read it yet, you might want to check out Allison Brennan’s thoughts on giving people the benefit of the doubt.






